Custom formulation built around your brief
Tell us the actives and percentages, the problem you are solving, your benchmark and target cost. Our R&D team engineers a formula to match.
R&D that starts with your consumer
Our R&D is led by Mr. Nikunj Bali (M.S. Pharm, NIPER), whose team has developed products with new-age brands such as CureSkin, Mosaic Wellness and Nat Habit. Formulas are built using mechanism-of-action thinking, pre-validated raw materials and performance benchmarking against your reference product.
- Market-driven concept development and trend research
- Actives at your specified percentages, with compatibility checks
- Benchmark matching: texture, feel, performance
- Delivery-system selection: liposomal, encapsulated, microsponge
- Stability, safety and claim-support guidance
- Scale-up straight into our own manufacturing
How we work with you
Brief
Share actives, claims, cost and benchmark through our brief form.
Concept
R&D proposes formula routes and technologies.
Sample
Lab samples, usually within 14 days.
Approve
Feedback, fine-tuning, stability and claim tests.
Pack
Packaging selection, artwork and compliance checks.
Produce
Manufacturing, QC, filling and dispatch.
Custom formulation: questions
How long does custom formulation take?
Lab samples are typically ready within 14 days of an approved brief. Stability and claim testing add time depending on the tests required.
Can you match a benchmark product?
Yes. Share the benchmark product and what you like about it; we match texture and performance and differentiate on actives or delivery system.
Will the formula be exclusive to my brand?
Exclusivity terms are agreed in writing before development starts.
What information should I share?
Use our product brief form: description, key actives and percentages, expectations, SKU size, target cost, benchmark and the problem you are solving.
Have a product in mind?
Share your brief: actives, target cost, pack size and benchmark. Our R&D team replies within one working day.