A clear brief is the difference between a sample you love in two weeks and three rounds of guessing. Cover these seven points.
- Product description. Format, texture, skin or hair type, finish. “Lightweight gel moisturiser for oily, acne-prone skin, matte finish.”
- The problem you solve. Describe your customer’s frustration, not just the ingredient you want.
- Key actives and percentages. List must-haves. Leave percentages blank if you want R&D to recommend them.
- Expectations. Claims you want to make, feel, fragrance, certifications, free-from requirements.
- SKU size. 30 ml dropper, 50 g tube, 200 ml bottle.
- Target cost and MRP. The single most useful number for your manufacturer.
- Benchmark. One or two products you admire, and what you would change about them.
Our online product brief form follows exactly this structure and goes directly to our R&D and business teams.